Wallgreens Virtual Mirror

Don't hate. I went from drab to fab just by scanning a few cosmetics. I wish this is how I could shop for clothes. And then have an online closet of outfits to pull from.

If you are in Chicago, and at the flagship Wallgreens, its worth the trip to the second floor.

Retail Living Poster

The Living Poster at Retail.

Hallmark really got it right. Not only do you not have to stop to watch the whole thing to get it, but its well executed.

I missed you!

I'm back. I have something in the world to say. So I blog. (oh... my inner Yoda came out) Confession:
I've said it before and I'll say it again. I can't spell.Forgive the typos.

First topic! Sarah's my new partner in crime at The Scope. And I love her. Our nickname for each other is wifey. She is the new Acct. Supervisor on the account. What an amazing fit and what a great partner.

Global Shop this spring was amazing!

Went with clients and really love walking the vendor floor space. It was clear this will be a retail conference I repeat.

Below: Digital Signage
I was on the hunt for digital signage and the back-end to support the video loop. Mood really had a nice booth and an interesting system. This will be in every store in the future. I think the most impactful would be the grocery store. Yum!

You know I'm going to want to touch it! Make demos big! Think theatre, drama when creating interactive displays in a retail space. I will want this table for my 2 year old at home.

 Go big or go home. I need to get this size screen a store. Talk about a living wall.

Below: Fabric Architecture
I'm not sure when I can use the firm below. Hello! Amazing. Just got more information in the mail this past week.

Below: Digital Fabrics
With a longer lead time on a project, I'd like to take more time thinking about using this medium at retail. Not only could it be interactive but it is modular and easy to update. For pieces that change often like price, this could be use for mild to wild ideas.

After Baby Everything Changes

What happened to my blog?
I used to care for it, feed it with new posts weekly if not daily.
After having a baby and keeping a very busy job, I must say I just can't do it all.

This was a safe place to store my inspiration, share what I'm dreaming about or what I'm working toward. I miss it. But I now have concerns over how much to share.

This blog's purpose has changed for me several times since starting in 2005. Is it about my love for retail design or how I cooked at home for almost a year without eating out or is it how I archive what inspires me?

Are we sharing to much?
I don't even check or post to Facebook anymore. My tweets have disappeared and this blog has become desolate.

There is a lot of noise today. A culture feeding on the unimportant. It is the shiny object syndrome...rather pandemic. Will I just be adding to the noise?

And lastly, I'm painfully aware that what you put out there does define you. Right now I'm still figuring what I want to say. You will be judged on how you say it. So I guess this past year I wasn't interested in saying much. I started blogging as a social experiment. It was exciting and it feed my ego. I've changed and grown so much since then. My ego is less important. When I think back I was just starting my last year in design school. Much has changed for me. Including this blog.

In closing, abandon or write? 

Updated Logo for Chloe's Fight

Wow! With so much going on at work and at home, I'm truly blessed and honored to be working on with Erica and Philip Barnes on Chloe's Fight.

This special angel lost her life to MLD, at age 2. She is such an inspiration to her parents. She has given them the courage to continue her fight against MLD with annual 5K run, walk, stroll. This is the second year hosting the event to take place on Oct. 20, 2012!!!

They asked if I would be willing to donate my time. Like I could say no. Look at that baby face.

I was asked to design and streamline the look to allow for different forms of printing.
The first designer, Melissa, who is just an angel for donating her time, had a great concept to use Chloe's profile. Hearts were important as well to Chloe's old sister Eva. After Chloe passed, each time Eva saw a heart it reminded her of Chloe. What a sweet symbol of love. All I did was really make it Chloe's profile and simplify the mark.

I told Erica and Philip this week that "it is just so right to have your champion lead the charge when someone comes into contact with your event. She is why it is so important to raise awareness and funds. It is your story and your humble "power of one" to find a cure that allows others to participate, inspire their passion and give of themselves.  I humbly say this...as your event continues grow, she will become the reason for why it matters to find a cure to many."

Here is the new mark!
Eva... I got the heart in!
and I've illustrated Chloe's profile to truly make it her. 
I can't tell you just how right it felt to help these people.


I feel like I learned so much already from Erica and Philip even thought they have been saying that of me. 


One idea I keep revisiting, would it be great to do profiles of the whole family as a gift to them. 


Well more to come. This project makes me feel so thankful and great. This was the outlet I needed. I feel like this project truly matters. 


And its pink people!

Just Float

Samantha French

Today I just need to float. I hope to own a Samantha French piece soon. Saving up for the below art piece. 

The image above reminds me of summer days in Florida. The cool water and the feeling of being weightless. Underwater there is an echo that happens. Its is so lovely. 

"Jifs" or Gifs...

The Red Ball Project

UICA interview with Kurt Perschke from Kurt Perschke on Vimeo.



Not sure why I haven't heard about this until now. What a strange and yet simple idea. I love how people begin to play with the ball.

Best quote: "Play is big business"

Red Ball Project

Fall 2012

Image Via The Sartorialist

Currently I'm gathering content from blogs, magazines, and retail spaces to see what the trends will be for Fall 2012 and who current trends are cycling out.

My review will include color, pattern, typography and other design trends. My interest is how these trends will be applied to retail spaces.

My little guy at Target. Spring 2012

Will advertising and design take a nod to these trends and use them to define the seasonal calendar?

Wish me luck.